When the modern consumer attitudes from the "quantity of satisfaction" to "quality improvement" after the update, a new consumption trend - "emotional spending," started to appear, and the consumer is now becoming an important part. The traditional flowers, chocolates, greeting cards, jewelery and other emotional wave of the consumption of goods in the ascendant, some merchants also introduced some creative emotional goods, people visual mess:
1, the feelings of records into a book ---- Yi-way set
Personal photos and stories to the professional designers to art and text layout, made their own personal feelings yearbook, which is similar to traditional albums and a collection of diary products, has its own brand, called "Yi Lu series ", using online ordering approach, it is easy to search. At present, Yi-way set are a small portion of Internet users in disseminated, or to become lovers, friends, classmates souvenir souvenir gift ideas with each other gifts, or become self-retention of some young artists to commemorate. As a result, has also spawned a professional designer Yi Rd.
Comment: Price in the 150-300 between the cost-effective. As a gift, the biggest advantages is that we can express intention, it is easy to feel each other until she cried. Shortcomings is the need 7-8 days in advance customization, but also a process, not inappropriate to customize patient person.
2, oxygen bottles to do gifts.
Send gift is a scholarship and get just right is the common aspiration of people of each gift. Today, Nanjing gift will be sent a new gadget - oxygen bottle. Because nowadays leisure, nature has become the pursuit of city people, so give people breathe fresh oxygen bottles to bring it naturally became a gift high quality goods. It is reported that last year, a Spring Festival, the Nanjing Center for an oxygen bottle sold more than 800 oxygen bottles, enough of this friendship consumer fashion bar.
Comments: a very personal gift to give people an unexpected effect, but the price expensive side, a 10-liter oxygen bottle price of about 800, but the object Pianzhai gifts, mainly middle-aged infirm.
3, inviting guests Come vent chamber.
Bell Tower in Tianjin, Community Service Center, home to the "psychological decompression room", decorated originality. In which a "give vent to their room" in a 20-year-old woman was loudly vent their dissatisfaction with when it comes to excitement Department, she also towards the other side so he took a sledgehammer on hand, severely hit in the past. But do not worry, that obediently accept the accused person is a plastic model, it would only have just a sledgehammer inflatable toys. It is learned here that opened a lot of people have a friend over to play, they feel than "Please eat, asked people to sweat," more interesting.
Comment: fashion is also very personal gift, but are short-term consumer goods, it is difficult to leave a long-term memorable, but can not be considered a formal gift.
2009年12月16日星期三
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